Interaction Design Association
Scale and sustainability
Goals: Launched in 2003 as a grassroots, communal list-serve for interaction designers to share knowledge and best practices, IxDA (Interaction Design Association) has transitioned into a global organization with over 80 local chapters and 70,000 members. In 2014, IxDA asked Pellegrino Collaborative to help shape their strategic plan, audit and leverage their most profitable programs, and develop marketing and fundraising plans to ensure the organization's future viability.
Approach: By engaging a wide cross-section of internal and external stakeholders, we conducted a research and discovery phase, as well as an extensive SWOT analysis to inform strategic direction and recommendations in the areas of partnerships, programming, fundraising, marketing communications, and organizational systems and structure.
Results: Over the course of our ongoing engagement with IxDA, we have helped IxDA realize significant increases in funding and strategic partnerships (particularly in non-traditional support); design new programming in the areas of education and social impact; and develop a communications strategy that has led to more effective internal and external communications across the global network.
Adobe, Amazon, Bloomberg, California College of the Arts, Capital One, Facebook, Google, IBM, Intel, LinkedIn, Microsoft, Morgan Stanley, R/GA, Salesforce, School of Visual Arts, Spotify, TD Ameritrade, Uber
Non-profit strategy, professional associations, global, fundraising strategy, corporate philanthropy, program design, CSR strategy & business integration, strategic partnerships, stakeholder & community engagement, research & planning, messaging & communications, design & social change