Procter & Gamble

 
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Saving Wildlife with Dawn

Goal: Leverage the use of Procter & Gamble's product, Dawn, in cleaning wildlife affected by oil spills, to engage new audiences and supporters.

Approach: As part of  a collective that included teams from P&G, International Bird Rescue (IBR), agency partners, and other NGOs, Pellegrino Collaborative helped develop, Dawn Helps Save Wildlife, a corporate responsibility and media campaign.

Results: Dawn Saves Wildlife is one of P&G's most visible CSR initiatives, resulting in significant increases in philanthropic funding and visibility for IBR.

 

Strategic partner

Procter & Gamble

Competencies

CSR strategy & business integration, non-profit strategy, corporate engagement, stakeholder & community engagement, messaging & communications, environment, animal welfare


 

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