Funding diversification and corporate engagement
Challenge: For over 30 years, Covenant House International (CHI) has been addressing the immediate and long-term needs of homeless and runaway teens throughout the US, Canada, and Latin America, as well as advocating on behalf of youth victims of human trafficking. With a loyal yet aging donor base, CHI anticipated a need to diversify its funding base.
Approach: As a critical element of the diversification plan, Pellegrino Collaborative developed a research-based fundraising strategy focused on corporate philanthropy, as well as an aligned communications plan. Working alongside the Covenant House team, we conducted internal and external stakeholder research, developed strategies and processes, gained buy-in, and implemented a sustainable plan to increase non-traditional funding sources.
Results: The final plan, which included organizational, fundraising, programmatic, and communications components—and leveraged Covenant House’s network of 22 sites—is on track to increase corporate giving by 120% over the course of two years, and be a significant element of the overall diversification plan.
Accenture, Aetna, Bank of America, Barclays, Blackrock, Deloitte, Delta, Goldman Sachs, Google, IBM, JP Morgan Chase, Morgan Stanley, NBA Cares, NYU Stern School of Business, Prudential, Sleepy's, TJ Maxx, Walgreens.
Non-profit strategy, corporate philanthropy, stakeholder engagement, strategic partnerships, research & planning, messaging & communications, homelessness, human rights, global, youth