Design Ignites Change
Challenge: Ensure Adobe’s relevance to the next generation of designers and developers, increase brand loyalty amongst professional designers, and demonstrate Adobe’s commitment to being a good corporate citizen.
Approach: Pellegrino Collaborative and Worldstudio developed and scaled Design Ignites Change, a signature cause program and global platform that provided guidance and financial support to students, educators, and professionals in creating design-led solutions that improved the lives of individuals and communities.
Results: Over the course of five years, the program directly engaged educators and students from 85 universities and high schools, as well as over 900 creative professionals in developing and implementing solutions to community-based challenges, globally. Additionally, through strategic partnerships and promotional campaigns, Adobe’s commitment to Design Ignites Change was visible to an engaged network of over 75,000 designers, architects, students, and business leaders.
AIGA | the professional association for design, American Society of Interior Designers, Clear Channel, Cooper Hewitt, Designers Accord, Johnson & Johnson, Lamar Advertising, Frog Design, Mohawk, Public Architecture, Sappi Fine Paper
CSR strategy & business integration, program design, corporate philanthropy, design & social change, education, global, human rights, research, stakeholder & community engagement, strategic partnerships, impact measurement, messaging & communications