Design Ignites Change
Challenge: Ensure Adobe’s relevance to the next generation of designers and developers, increase brand loyalty amongst professional designers, and demonstrate Adobe’s commitment to being a good corporate citizen.
Approach: Pellegrino Collaborative and Worldstudio developed and implemented, Design Ignites Change, a signature cause program and global platform that provides guidance and financial support to students, educators, and professionals in creating design-led solutions that improve the lives of individuals and communities.
Results: Since its launch in 2009, the program has directly engaged educators and students from 85 universities and high schools, as well as over 900 creative professionals in developing and implementing solutions to community-based challenges globally. Additionally, through strategic partnerships and promotional campaigns, Adobe’s commitment to Design Ignites Change is visible to a network of over 75,000 designers, architects, students, and business leaders.
AIGA | the professional association for design, American Society of Interior Designers, Clear Channel, Cooper Hewitt, Designers Accord, Johnson & Johnson, Lamar Advertising, Frog Design, Mohawk, Public Architecture, Sappi Fine Paper
CSR strategy & business integration, program design, corporate philanthropy, design & social change, education, global, human rights, research, stakeholder & community engagement, strategic partnerships, impact measurement, messaging & communications